by Emily King
In 2020, when the world plunged into lockdown, I, like many others, faced an intense period of loneliness and uncertainty. As a single woman in my late twenties, the pandemic seemed to freeze time, taking away vital years of social connection and personal growth. It was during this isolated period that I began exploring astrology, spirituality, and self-awareness, unknowingly embarking on a transformative journey that would later evolve into my work as a breathwork and marketing consultant.
Before this shift, I was deeply rooted in my career as a Media Planning Director. I had always prided myself on my work ethic, striving to reach professional goals in a fast-paced industry. However, the stillness of lockdown created space for self-reflection. It forced me to confront the uncomfortable feelings of isolation and longing for deeper connections—not just with others, but with myself.
Discovering Astrology and Spirituality
Astrology first entered my life as a tool for comfort. I began with compatibility readings, then delved deeper with apps like The Pattern and various healing sessions. I had an insightful Chinese astrology reading with Denise O’Dwyer, and turned to Caggie Dunlop’s “Saturn Returns” podcast for solace during uncertain times. I meditated daily, drawing strength from spiritual practices that helped me feel less alone. It wasn’t until I started traveling solo that these experiences began to coalesce into something much larger.
A Turning Point in 2023: From Corporate to Self-Discovery
In July 2023, I reached a significant turning point when a relationship I had high hopes for ended abruptly. That ending pushed me to reassess my life, beyond the career-focused path I had been on for years. With my love life in shambles and my personal aspirations feeling stifled, I made the bold decision to quit my corporate job and travel solo, embarking on a six-month journey through Central America.
Although this wasn’t my first solo trip (I’d traveled through Australia and New Zealand in my early twenties), this adventure was different. I was now armed with a growing spiritual toolkit and a desire to understand myself on a deeper level. I saw this journey not just as an escape, but as an opportunity for personal evolution.
Breathwork: The Spiritual Awakening That Changed Everything
While traveling through Costa Rica, I attended the Envision Festival where I was introduced to breathwork—a practice that would later become central to both my personal and professional life. At first, I was skeptical. But as I lay on the festival grounds, guided by a seasoned practitioner, I felt years of emotional baggage begin to dissipate. Breathwork helped me access feelings I hadn’t realised I was holding onto—anger, joy, sadness—all released through intentional breathing.
This powerful experience sparked an interest that would lead me to train to become a breathwork teacher, incorporate breathwork into my daily life, and eventually, my marketing consulting. Breathwork offers clarity in moments of chaos, much like the process of strategising in marketing—both require focus, alignment, and deep inner work to achieve the best outcomes.
Fusing Marketing Strategy with Breathwork
As I began integrating these practices into my professional life, I noticed a profound shift. My career in marketing had always been about creating connections—between brands and their audiences. Breathwork, on the other hand, was about fostering a connection within oneself. I realised that these two seemingly separate worlds were, in fact, deeply intertwined.
When I returned home from my travels, I launched my new business model: combining breathwork with marketing strategy. This unique blend allows me to help clients connect more authentically to their brand’s message by first tuning into their own intentions and energy. Whether leading workshops, building content strategies, or working on personal branding, I now encourage others to tap into their inner selves, using breathwork to clear the mental clutter and gain clarity.
The Journey Continues: What’s Next?
My journey from lockdown loneliness to a spiritual awakening has not been a straight path. It has been a winding road filled with unexpected turns—astrology, solo travel, heartbreak, and healing. Yet, each step has brought me closer to my true self, guiding me toward a more meaningful and aligned life.
Looking ahead, I am excited to continue merging breathwork and marketing to help entrepreneurs and brands not only grow their businesses but also grow personally. By fostering a deep connection between their inner world and external brand, I believe we can create truly unstoppable women and leaders.
No matter where you are on your journey, whether you’re struggling with loneliness or seeking transformation, remember that the power to change is within you. You just have to breathe and trust the process.
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